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    Should You Hire a Travel Adviser?

    The right person can help you build the trip of your dreams

    illustration of overhead view of laptop, plane tickets, passport, vacation brochure, and cup of coffee Illustration: Getty Images, Consumer Reports

    These days anyone can research and book cheap flights or cut-rate hotels, so what value does a travel adviser (aka travel agent) provide? Plenty, including helping to fix midtrip snafus and keeping you from making an itinerary error on your next vacation.

    What Does a Travel Adviser Do?
    A good one can get you places you otherwise couldn’t go, leveraging their connections and experience. If your bucket list includes truffle hunting in Tuscany or taking a vintage sailboat to a remote island in the Pacific, the right adviser will have the intel and connections to make it happen. They can also steer you away from newbie planning mistakes, such as booking an oceanfront property in Oahu, say, at a time of year when the surf’s too rough to swim in.

    More on Travel

    What’s a Destination Specialist?
    You’ll notice that some advisers are tagged as destination specialists for places like Hawaii, Central Europe, Italy, or the Caribbean. They generally have a deeper knowledge and experience than most in a given area, and many have been accredited through the Travel Institute, a professional group. "That destination is their passion, and they know it inside and out," says Keith Waldon, a travel adviser based in Austin, Texas. "They know the touristy areas, and can send you to the stuff that’s really worth your time."

    How Much Do Travels Advisers Cost?
    Ask about fees upfront. Some advisers work fee-free and get compensation from hotels or resorts they book you in. This can work in your favor because you may land free perks like meal vouchers or upgraded rooms. If you are wary of an adviser suggesting a property for which they get a cut, find one who works for a fee instead. Some charge a flat-rate planning fee of $100 to $500 or more, based on the trip’s length and complexity. You still might save money—or get more from the money you’re spending. "Travel advisers can pinpoint where you should spend or save, based on your interests," says Mary Cropper, a travel adviser who specializes in national parks in the southwestern U.S. and is based in Boston. "If I’m planning a tour of a few of the western parks, for example, I can avoid placing them in Sedona, Ariz., on a weekend, when the price will be higher." When you start to work with an adviser, you’ll generally provide them with a budget; after doing the research, an adviser is likely to return to you with several itinerary options.

    How to Find a Travel Adviser?
    Ask friends and family to recommend someone. Or do your own research—Google professionals in your area, and look to the American Society of Travel Advisors for more recommendations. Virtuoso, a network of agencies with more than 20,000 advisers, is a resource geared for luxury travel. Travel + Leisure magazine also curates a list of advisers worth looking into. Once you’ve come up with a few options, talk to them to see whether their experience and expertise suit your needs and budget; you’re also looking to see if an adviser understands your interests and style of travel.

    Editor’s Note: This article also appeared in the May/June 2023 issue of Consumer Reports magazine.


    Jesse Will

    Jesse Will is a writer in Austin, Texas, with a background covering the auto industry, technology, and home goods. His work has appeared in The New Yorker, Time, Rolling Stone, Men's Journal, The Wall Street Journal, and other publications.